Robert W Bly

Dozens of proven methods to get more done in less time, from the author of The Copywriter's Handbook and Little Blue Book of Business Wisdom.
Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you'll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and...

"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...

"A dictionary of "big and intellectual" words"-- The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will...

"This book should be at the elbow of every executive writing reports, position papers, proposals, or any other business communication [as] the only classic reference to effective business writing....This is a great reference book that will hone your writing to a scalpel-sharp edge." The Libey Letter. "'The Elements of Technical Writing' covers the basics of spelling, grammar, and style. In addition, it covers the finer points of creating excellent...