Thomas H Davenport
Author
Series
Language
English
Description
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical...
Author
Series
Language
English
Formats
Description
When the term "big data" first came on the scene, author Tom Davenport thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities...
Author
Publisher
Harvard Business Review Press
Pub. Date
2023.
Language
English
Description
"A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice."--
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