"Meatless Mondays. Eat less meat for climate change. Trendy vegan bake shops. Cage-free chicken campaigns on Youtube. Happy meat vs. industrial beef. Flexitiarianism. Mark Bittman's Vegan before 6 pm. Across North America, people are talking a lot about meat. Whether to eat it, or not. Whether to go vegan. Or, if they're going to eat meat, they're talking about what kind is the best kind. This book takes a fresh look at the world of vegetarianism,...