Steven Haines
Author
Publisher
McGraw-Hill
Pub. Date
2021.
Language
English
Description
The definitive guide to product management-updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business....
2) The product manager's survival guide: everything you need to know to succeed as a product manager
Author
Publisher
McGraw-Hill
Pub. Date
[2019]
Language
English
Description
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content...
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