Jeff Jarvis

A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best...

"Today, the internet stands accused of dividing us, spying on us, addicting us, making us stupid, and depressing our children. In response, panicked media figures and politicians are calling for new layers of regulation and control that could spell the end of the web before we are finished building it. In this book, expert Jeff Jarvis pleads for a saner conversation about the internet. Reflecting on the web's past, present, and future, Jarvis shows...