J. A Kay
Author
Publisher
W. W. Norton & Company, Inc
Pub. Date
[2020]
Language
English
Description
"In a changing world, forecasts and numbers usually represent bogus quantification. Kay and King tell us how to think smarter. Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior....
Author
Publisher
Penguin Press
Pub. Date
2011.
Language
English
Description
Draws on examples from many disciplines to argue that complex and broadly defined goals are better achieved when approached in an open, indirect manner that focuses on means, instead of a rigidly direct approach that focuses on ends.
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