Dan Kennedy

A midlife crisis forces forty-something media exec, Matthew Harris on a hectic and hilarious quest to figure out what his life is all about.

"A groundbreaking study of the journalism startups that are challenging status quos across the country, from an activist video feed in Minneapolis to a watchdog news site in Memphis. A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities"--

"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"--