George Lakoff
Author
Publisher
Chelsea Green Publishing
Language
English
Formats
Description
"[Lakoff is] the father of framing."—The New York Times
"An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now."—Jennifer M. Granholm, former governor of Michigan
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how
...Author
Publisher
University of Chicago Press
Language
English
Formats
Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors...
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