Donna Marshall

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1) Why businesses need to embrace the bioeconomy: developing and using planet-friendly materials can yield new, more sustainable business models, and contribute to building a robust infrastructure for renewable biological...

Author

Marshall, Donna

Publisher

MIT Sloan Management Review

Pub. Date

2022.

Language

English

Description

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Companies seeking more sustainable product strategies should explore using biological (nonfossil) resources, waste streams, and manufacturing byproducts. New materials technologies and processes are replacing fossil-based ingredients with bio-based alternatives from the agriculture, forestry, and marine industries.

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Donna Marshall

1) Why businesses need to embrace the bioeconomy: developing and using planet-friendly materials can yield new, more sustainable business models, and contribute to building a robust infrastructure for renewable biological...