Jeanette Maw McMurtry
1) Marketing
Author
Series
Publisher
For Dummies
Pub. Date
2023.
Language
English
Description
Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences....
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2023.
Language
English
Description
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business--from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit...
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