Seth Merrin

"In a deeply personal first-person narrative, Merrin reveals not only his triumphs but his missteps as he created his masterpiece businesses. Along the way, he takes time out to explain the strategies and actions he took to unearth the inefficiencies of everyday business and create a model that gives his company an unfair competitive advantage. If you currently face problems in the industry you work in, you're already halfway to becoming a catalyst...