Jack J Phillips
1) High-impact human capital strategy: addressing the 12 major challenges today's organizations face
Author
Publisher
AMACOM, American Management Association
Pub. Date
©2015.
Language
English
2) ROI in marketing: the design thinking approach to measure, prove, and improve the value of marketing
Author
Publisher
McGraw-Hill
Pub. Date
[2021]
Language
English
Description
"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process...
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