Sumati Varma
Author
Publisher
Pearson India Education Services Pvt. Ltd
Pub. Date
[2021]
Language
English
Description
The book has a clearly formulated structure to introduce students to international business. It follows a comprehensive, logical, and graded approach based on the concept, environment, structure, and strategy of international business. It uses contemporary research alongside up-to-date examples and current statistics to track global developments in the field of international business. The book also has the broadest possible geographical coverage as...
Author
Language
English
Description
Fundamental of International Business, 5th Edition has been revised and updated as per curriculum guidelines issued by the UGC under the Undergraduate Curriculum Framework - 2022 (UGCF-22) for all undergraduate courses in India. The text incorporates the latest developments like the 'Paris Agreement' and 'USMCA' to introduce complex topics in global environmental issues and regional economic integration. It uses the story of the 'Wimbledon tennis...
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