Mariepaule Vermersch

In 1964, Mariepaul Vermersch and her parents, Maurice and Rose, arrived at the World's Fair site in Queens and set up a booth serving the popular street food from their home in Brussels, Belgium's capital. They wanted to call them Brussels Waffles, but Rose discovered that Americans didn't know where Brussels was. They began calling them Bel-Gems or Belgian Waffles. They were unlike almost every other waffle served in the United States until then:...