George Westerman
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Today's challenges of digital transformation, coupled with the pandemic, call for a shift in leaders' mindsets so that they can revamp their businesses for the better. The author discusses four common assumptions about driving transformation and suggests ways leaders can rethink them to help their companies thrive when challenged with constant global change.
Author
Series
Publisher
Recorded Books
Pub. Date
[2017]
Language
English
Description
The authors make the provocative argument that the next imminent phase of digital technology adoption--driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices--will make everything that's happened so far look like a prelude. Changes in the digital realm so far have focused on high tech and media companies--but there's still a whopping 94% of the business economy that needs to change. This book will show...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2020
Language
English
Description
Recent advances in digital technology and the shift to digital activity accelerated by COVID-19 make digital mastery more essential than ever. In this article, Didier Bonnet of IMD and George Westerman of MIT's Sloan School reappraise the elements of digital capability and identify where the opportunities lie for gaining competitive advantage in customer experience, internal operations, employee experience, and business model innovation, as well as...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2017.
Language
English
Description
At most companies, innovation is a top managerial priority. Many managers look at successful innovators such as Apple Inc. and Google Inc. with envy, wishing that their companies could be half as innovative. To boost and benchmark innovation, managers often use quantitative performance indicators. Some measure innovation as results or outcomes, such as sales from new products; others measure innovation as a process, using metrics such as the number...
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