Just my type a book about fonts

Book Cover
Average Rating
Published:
[United States] :
Status:
Available Online
Description
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
More Details
Format:
Edition:
Unabridged.
Language:
English
ISBN:
9781452624518 (sound recording : hoopla Audio Book), 1452624518 (sound recording : hoopla Audio Book)

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by Gildart Jackson.
Description
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Garfield, S., & Jackson, G. Just my type: a book about fonts. Unabridged. [United States].

Chicago / Turabian - Author Date Citation (style guide)

Garfield, Simon and Gildart. Jackson. Just My Type: A Book About Fonts. [United States].

Chicago / Turabian - Humanities Citation (style guide)

Garfield, Simon and Gildart. Jackson, Just My Type: A Book About Fonts. [United States].

MLA Citation (style guide)

Garfield, Simon., and Gildart Jackson. Just My Type: A Book About Fonts. Unabridged. [United States],

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
ac198ea9-180c-4dc1-a1ab-90ab3fc9470e
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Last Modification Time Dec 14, 2016 05:12:50 AM

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