Jobs to be done : a roadmap for customer-centered innovation
Author
Published
New York : AMACOM, American Management Assocation, [2017].
Status
Available Online
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Format
Language
English
ISBN
9780814438084, 0814438083
Notes
Bibliography
Includes bibliographical references and index.
Description
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --,Edited summary from book.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Wunker, S. M., Wattman, J., & Farber, D. (2017). Jobs to be done: a roadmap for customer-centered innovation . AMACOM, American Management Assocation.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wunker, Stephen M., Jessica, Wattman and David, Farber. 2017. Jobs to Be Done: A Roadmap for Customer-centered Innovation. AMACOM, American Management Assocation.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wunker, Stephen M., Jessica, Wattman and David, Farber. Jobs to Be Done: A Roadmap for Customer-centered Innovation AMACOM, American Management Assocation, 2017.
MLA Citation, 9th Edition (style guide)Wunker, Stephen M.,, Jessica Wattman, and David Farber. Jobs to Be Done: A Roadmap for Customer-centered Innovation AMACOM, American Management Assocation, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
b0ef8963-5419-914a-8569-53be878285fb-eng
Grouping Information
Grouped Work ID | b0ef8963-5419-914a-8569-53be878285fb-eng |
---|---|
Full title | jobs to be done a roadmap for customer centered innovation |
Author | wunker stephen m |
Grouping Category | book |
Last Update | 2024-03-29 07:51:22AM |
Last Indexed | 2024-05-21 03:00:02AM |
Book Cover Information
Image Source | contentCafe |
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First Loaded | Aug 5, 2023 |
Last Used | May 20, 2024 |
Marc Record
First Detected | Mar 14, 2023 07:56:17 AM |
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Last File Modification Time | Mar 14, 2023 07:56:17 AM |
Suppressed | Record had no items |
MARC Record
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505 | 0 | |a Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. | |
520 | |a Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --|c Edited summary from book. | ||
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700 | 1 | |a Farber, David,|e author. | |
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