Marketing
Author
Series
Published
Hoboken, NJ : For Dummies, 2023.
Status
Available Online
Description
Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
More Details
Format
Edition
Sixth edition /
Language
English
Notes
General Note
Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017.
General Note
Includes index.
Description
Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
McMurtry, J. M., & McMurtry, J. M. (2023). Marketing (Sixth edition /). For Dummies.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)McMurtry, Jeanette Maw and Jeanette Maw. McMurtry. 2023. Marketing. Hoboken, NJ: For Dummies.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)McMurtry, Jeanette Maw and Jeanette Maw. McMurtry. Marketing Hoboken, NJ: For Dummies, 2023.
Harvard Citation (style guide)McMurtry, J. M. and McMurtry, J. M. (2023). Marketing. Sixth edn / Hoboken, NJ: For Dummies.
MLA Citation, 9th Edition (style guide)McMurtry, Jeanette Maw,, and Jeanette Maw McMurtry. Marketing Sixth edition /, For Dummies, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
149dbce0-5f07-7a8d-cedb-0893d4814043-eng
Grouping Information
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|---|---|
| Full title | marketing |
| Author | mcmurtry jeanette maw |
| Grouping Category | book |
| Last Update | 2025-01-24 12:33:29PM |
| Last Indexed | 2025-05-22 03:04:18AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Dec 7, 2023 |
| Last Used | Jan 22, 2025 |
Marc Record
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