Revenue operations : a new way to align sales & marketing, monetize data, and ignite growth
Author
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2022].
Status
Available Online
Description
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Format
Language
English
ISBN
9781119871132, 1119871131, 9781119871125, 1119871123
Notes
Bibliography
Includes bibliographical references and index.
Description
"Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue Operations model is to better align the sales teams, brand, marketing systems and processes to accelerate revenue, profit, and growth. The book describes six core elements of the Revenue Operations model, and provides Chief Revenue Officers, CMO's, CXO's, sales managers, and other sales growth leaders a roadmap for aligning their sales teams, operations, systems, and processes to grow sales and expand customer lifetime value."--,Provided by publisher.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Diorio, S. G., & Hummel, C. K. (2022). Revenue operations: a new way to align sales & marketing, monetize data, and ignite growth . John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Diorio, Stephen G. and Chris K., Hummel. 2022. Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Diorio, Stephen G. and Chris K., Hummel. Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth John Wiley & Sons, Inc, 2022.
MLA Citation, 9th Edition (style guide)Diorio, Stephen G.,, and Chris K. Hummel. Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth John Wiley & Sons, Inc., 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
22857ffa-22b6-004b-9583-cabe3a83f773-eng
Grouping Information
| Grouped Work ID | 22857ffa-22b6-004b-9583-cabe3a83f773-eng |
|---|---|
| Full title | revenue operations a new way to align sales and marketing monetize data and ignite growth |
| Author | diorio stephen g |
| Grouping Category | book |
| Last Update | 2024-10-08 10:55:34AM |
| Last Indexed | 2024-11-08 03:06:20AM |
Book Cover Information
| Image Source | contentCafe |
|---|---|
| First Loaded | Mar 26, 2023 |
| Last Used | Jun 20, 2024 |
Marc Record
| First Detected | Mar 20, 2023 10:15:09 AM |
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| Last File Modification Time | Mar 20, 2023 10:15:09 AM |
| Suppressed | Record had no items |
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| 245 | 1 | 0 | |a Revenue operations :|b a new way to align sales & marketing, monetize data, and ignite growth /|c Stephen G. Diorio, Chris K. Hummel. |
| 264 | 1 | |a Hoboken, New Jersey :|b John Wiley & Sons, Inc.,|c [2022] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue Operations model is to better align the sales teams, brand, marketing systems and processes to accelerate revenue, profit, and growth. The book describes six core elements of the Revenue Operations model, and provides Chief Revenue Officers, CMO's, CXO's, sales managers, and other sales growth leaders a roadmap for aligning their sales teams, operations, systems, and processes to grow sales and expand customer lifetime value."--|c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 23, 2022). | ||
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