Employer branding for competitive advantage : models and implementation strategies
Published
Boca Raton : CRC Press, 2021.
Status
Available Online
Description
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Format
Language
English
ISBN
9781000362268, 1000362264
Notes
Bibliography
Includes bibliographical references and index.
Description
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"--,Provided by publisher.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Rana, G., Agarwal, S., & Sharma, R. (. o. m. (2021). Employer branding for competitive advantage: models and implementation strategies . CRC Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rana, Geeta, Shivani, Agarwal and Ravindra (Professor of management), Sharma. 2021. Employer Branding for Competitive Advantage: Models and Implementation Strategies. CRC Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rana, Geeta, Shivani, Agarwal and Ravindra (Professor of management), Sharma. Employer Branding for Competitive Advantage: Models and Implementation Strategies CRC Press, 2021.
MLA Citation, 9th Edition (style guide)Rana, Geeta,, Shivani Agarwal, and Ravindra (Professor of management) Sharma. Employer Branding for Competitive Advantage: Models and Implementation Strategies CRC Press, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
280426f9-9051-14cc-9999-81cd22b450b0-eng
Grouping Information
| Grouped Work ID | 280426f9-9051-14cc-9999-81cd22b450b0-eng |
|---|---|
| Full title | employer branding for competitive advantage models and implementation strategies |
| Author | geeta rana shivani agarwal and ravindra sharma |
| Grouping Category | book |
| Last Update | 2024-06-04 09:42:47AM |
| Last Indexed | 2024-06-04 13:21:33PM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Aug 7, 2023 |
| Last Used | May 26, 2024 |
Marc Record
| First Detected | Mar 20, 2023 10:41:25 AM |
|---|---|
| Last File Modification Time | Mar 20, 2023 10:41:25 AM |
| Suppressed | Record had no items |
MARC Record
| LEADER | 03416nam a22005417i 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20230320103959.0 | ||
| 006 | m o d | ||
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| 020 | |a 1000362264|q (electronic bk.) | ||
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| 245 | 0 | 0 | |a Employer branding for competitive advantage :|b models and implementation strategies /|c edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma. |
| 264 | 1 | |a Boca Raton :|b CRC Press,|c 2021. | |
| 300 | |a 1 online resource (xvii, 203 pages) :|b illustrations (black and white). | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 0 | |a Information technology, management and operations research practices | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"--|c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Employees|x Recruiting.|9 53182 | |
| 650 | 0 | |a Branding (Marketing)|x Management. | |
| 650 | 0 | |a Social media.|9 76694 | |
| 650 | 2 | |a Social Media|0 (DNLM)D061108|9 76694 | |
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| 650 | 7 | |a Branding (Marketing)|x Management.|2 fast|0 (OCoLC)fst00837893 | |
| 650 | 7 | |a Employees|x Recruiting.|2 fast|0 (OCoLC)fst00909181|9 53182 | |
| 650 | 7 | |a Social media.|2 fast|0 (OCoLC)fst01741098|9 76694 | |
| 700 | 1 | |a Rana, Geeta,|e editor. | |
| 700 | 1 | |a Agarwal, Shivani,|e editor. | |
| 700 | 1 | |a Sharma, Ravindra|c (Professor of management),|e editor. | |
| 776 | 0 | 8 | |i Print version:|t Employer branding for competitive advantage.|d Boca Raton : CRC Press, 2021|z 9780367650964|w (DLC) 2020045084|w (OCoLC)1204267531 |
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