Great customer experience starts with product management.
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Format
Edition
First edition.
Language
English
ISBN
1492036110, 9781492036111
Notes
Description
From a customer's standpoint, every interaction with a product or brand is just part of a connected experience. But for many companies, individual touchpoints, channels, and products are often treated as disconnected silos. How can your organization connect and align internal stakeholders around specific goals to provide customers with a positive and consistent experience? In this article, Matt LeMay-author of Product Management in Practice -explains how an effective product manager can make those connections by posing questions that designers and developers, sales and marketing teams, and business analysts don't have the time or inclination to ask. You'll explore how product managers serve as the "voice of the customer" on a product team, making sure that technical and business decisions are informed by customer needs and goals
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O'Reilly O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
LeMay, M. (2018). Great customer experience starts with product management. (First edition.). O'Reilly Media.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)LeMay, Matthew. 2018. Great Customer Experience Starts With Product Management.. Sebastopol, CA: O'Reilly Media.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)LeMay, Matthew. Great Customer Experience Starts With Product Management. Sebastopol, CA: O'Reilly Media, 2018.
Harvard Citation (style guide)LeMay, M. (2018). Great customer experience starts with product management.. First edn. Sebastopol, CA: O'Reilly Media.
MLA Citation, 9th Edition (style guide)LeMay, Matthew. Great Customer Experience Starts With Product Management. First edition., O'Reilly Media, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
227da6dc-ecad-4869-1425-22ee23f75a5f-eng
Grouping Information
| Grouped Work ID | 227da6dc-ecad-4869-1425-22ee23f75a5f-eng |
|---|---|
| Full title | great customer experience starts with product management |
| Author | lemay matthew |
| Grouping Category | book |
| Last Update | 2025-04-30 04:15:16AM |
| Last Indexed | 2025-05-22 03:06:56AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Aug 8, 2023 |
| Last Used | Jan 25, 2025 |
Marc Record
| First Detected | Mar 21, 2023 11:43:48 AM |
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| Last File Modification Time | Mar 21, 2023 11:43:48 AM |
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