Bill It, Kill It, or Keep It Free?
Description
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues.
More Details
Format
Edition
1st edition.
Language
English
UPC
53863MIT60204
Notes
Description
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues.
Issuing Body
Made available through: Safari, an O'Reilly Media Company.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition
Citations
APA Citation, 7th Edition (style guide)
Ulaga, W., Michel, S., Hinterhuber, A., Liozu, S., Kohli, A., Sawhney, M., Steenkamp, J., Homburg, C., Copaṛā, S., Wouters, M., Ritson, M., Mohr, J., Gebauer, H., Nambisan, S., Anderson, J., Ng, I., O'Beirne, R., Monroe, K. B., & Bharadwaj, S. (2018). Bill It, Kill It, or Keep It Free? (1st edition.). MIT Sloan Management Review.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wolfgang, Ulaga et al.. 2018. Bill It, Kill It, or Keep It Free?. MIT Sloan Management Review.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wolfgang, Ulaga et al.. Bill It, Kill It, or Keep It Free? MIT Sloan Management Review, 2018.
Harvard Citation (style guide)Ulaga, W., Michel, S., Hinterhuber, A., Liozu, S., Kohli, A., Sawhney, M. and Steenkamp, J. et al (2018). Bill it, kill it, or keep it free? 1st edn. MIT Sloan Management Review.
MLA Citation, 9th Edition (style guide)Ulaga, Wolfgang,, et al. Bill It, Kill It, or Keep It Free? 1st edition., MIT Sloan Management Review, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
9377f196-bc2b-e27e-192c-845726b65504-eng
Grouping Information
| Grouped Work ID | 9377f196-bc2b-e27e-192c-845726b65504-eng |
|---|---|
| Full title | bill it kill it or keep it free |
| Author | ulaga wolfgang |
| Grouping Category | book |
| Last Update | 2025-01-24 12:33:29PM |
| Last Indexed | 2025-05-22 03:28:29AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Aug 5, 2023 |
| Last Used | Jan 28, 2025 |
Marc Record
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| 520 | |a Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues. | ||
| 542 | |f Copyright © 2018 MIT Sloan Management Review|g 2018 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Creative ability in business.|9 35110 | |
| 650 | 0 | |a Creative thinking.|9 35115 | |
| 650 | 0 | |a Technological innovations.|9 57639 | |
| 650 | 0 | |a New products.|9 48933 | |
| 700 | 1 | |a Michel, Stefan,|e author. | |
| 700 | 1 | |a Hinterhuber, Andreas,|e author. | |
| 700 | 1 | |a Liozu, Stephan,|e author. | |
| 700 | 1 | |a Kohli, Ajay,|e author. | |
| 700 | 1 | |a Sawhney, Mohanbir,|e author. | |
| 700 | 1 | |a Steenkamp, Jan-Benedict,|e author. | |
| 700 | 1 | |a Homburg, Christian,|e author. | |
| 700 | 1 | |a Copaṛā, Sunīla,|e author. | |
| 700 | 1 | |a Wouters, Marc,|e author. | |
| 700 | 1 | |a Ritson, Mark,|e author. | |
| 700 | 1 | |a Mohr, Jakki,|e author. | |
| 700 | 1 | |a Gebauer, Heiko,|e author. | |
| 700 | 1 | |a Nambisan, Satish,|e author. | |
| 700 | 1 | |a Anderson, James,|e author.|9 136538 | |
| 700 | 1 | |a Ng, Irene,|e author. | |
| 700 | 1 | |a O'Beirne, Rebecca,|e author. | |
| 700 | 1 | |a Monroe, Kent B.,|e author.|9 117383 | |
| 700 | 1 | |a Bharadwaj, Sundar,|e author. | |
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