Follow up and close the sale : make easy (and effective) follow-up your winning habit

Book Cover
Average Rating
Published
New York : McGraw-Hill, [2020].
Status
Available Online

Description

Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster.

What does a sales professional do when the customer says, “Not yet”?Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant. Technology doesn’t change behavior on its own. Behavior is changed by adopting better habits. The fact is 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer’s buying journey to teach sales professionals how to:

• Create and maintain Emotional Altitude for the customer• Leverage speed as an advantage• Personalize follow-up to fulfill customer needs and provide value• Overcome the mental barriers that make follow-up a difficult task• Select the right follow-up method• Stay in touch without annoying the prospect• “Wake up” tired leads

Better yet, this results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It’s about rituals and routines, rhythms and the right attitude. It’s about not quitting when others give up.

Follow-up is what separates the good from the great.

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Format
Language
English
ISBN
9781260462678, 1260462676

Notes

Bibliography
Includes bibliographical references and index.
Description
"Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers-and seal the deal faster. What does a sales professional do when the customer says, "Not yet"? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift-a common phenomenon in which a prospect simply forgets about the product offering and goes dark-is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity. In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer's buying journey to teach sales professionals how to: Create and maintain Emotional Altitude for the customer Leverage speed as an advantage Personalize follow-up to fulfill customer needs and provide value Overcome the mental barriers that make follow-up a difficult task Select the right follow-up method Stay in touch without annoying the prospect "Wake up" tired leads Better yet, this results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It's about rituals and routines, rhythms and the right attitude. It's about quitting when others give up. Follow-up is what separates the good from the great"-- Provided by publisher.
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O'Reilly O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Shore, J. (2020). Follow up and close the sale: make easy (and effective) follow-up your winning habit . McGraw-Hill.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Shore, Jeff, 1962-. 2020. Follow Up and Close the Sale: Make Easy (and Effective) Follow-up Your Winning Habit. New York: McGraw-Hill.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Shore, Jeff, 1962-. Follow Up and Close the Sale: Make Easy (and Effective) Follow-up Your Winning Habit New York: McGraw-Hill, 2020.

Harvard Citation (style guide)

Shore, J. (2020). Follow up and close the sale: make easy (and effective) follow-up your winning habit. New York: McGraw-Hill.

MLA Citation, 9th Edition (style guide)

Shore, Jeff. Follow Up and Close the Sale: Make Easy (and Effective) Follow-up Your Winning Habit McGraw-Hill, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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b9d02324-1770-8c81-4c58-1f853ada533a-eng
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Grouped Work IDb9d02324-1770-8c81-4c58-1f853ada533a-eng
Full titlefollow up and close the sale make easy and effective follow up your winning habit
Authorshore jeff
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
Last Indexed2025-05-22 03:35:16AM

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5050 |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- FOREWORD: Salespeople Don't Follow Up by Jeb Blount -- ACKNOWLEDGMENTS -- INTRODUCTION -- PART I MINDSET -- 1 The Why of Follow-Up -- 2 Falling in Love with Follow-Up -- 3 Fighting Resistance -- PART II STRATEGY -- 4 Setting Up the Follow-Up -- 5 How Not to Get Eliminated -- 6 Speed: Your Secret Superpower -- 7 Making It Personal -- PART III EXECUTION -- 8 Planning for Follow-Up Success -- 9 Selecting the Right Follow-Up Method -- 10 Phone Follow-Up -- 11 Email Follow-Up -- 12 Text Message Follow-Up -- 13 Video Follow-Up
5058 |a 14 Unique Follow-Up Methods -- 15 Follow-Up Scripts -- 16 The Perfect Lead Conversion Hour -- 17 Waking Up Old Leads -- 18 When to Let Go -- PART IV KILLIN' IT -- 19 The 1 Percent Club -- 20 Beyond 1 Percent -- NOTES -- INDEX -- About the Author
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