The product manager's survival guide : everything you need to know to succeed as a product manager

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Published
New York : McGraw-Hill, [2019].
Status
Available Online

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Format
Edition
Second edition.
Language
English
ISBN
9781260135244, 1260135241
UPC
1260135241, 9781260135244

Notes

General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager's Survival Guide, Second Edition features brand new material, including: -A product management acumen assessment -Action planning ideas at the end of each chapter -Techniques to earn empowerment -Tools to develop product strategies and roadmaps -Methods to deploy and release products -Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
Language
In English.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Haines, S. (2019). The product manager's survival guide: everything you need to know to succeed as a product manager (Second edition.). McGraw-Hill.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Haines, Steven. 2019. The Product Manager's Survival Guide: Everything You Need to Know to Succeed As a Product Manager. New York: McGraw-Hill.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Haines, Steven. The Product Manager's Survival Guide: Everything You Need to Know to Succeed As a Product Manager New York: McGraw-Hill, 2019.

Harvard Citation (style guide)

Haines, S. (2019). The product manager's survival guide: everything you need to know to succeed as a product manager. Second edn. New York: McGraw-Hill.

MLA Citation, 9th Edition (style guide)

Haines, Steven. The Product Manager's Survival Guide: Everything You Need to Know to Succeed As a Product Manager Second edition., McGraw-Hill, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
3f601094-57ca-3e13-2b24-3736a8e85f80-eng
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Grouped Work ID3f601094-57ca-3e13-2b24-3736a8e85f80-eng
Full titleproduct managers survival guide everything you need to know to succeed as a product manager
Authorhaines steven
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
Last Indexed2025-01-29 03:11:34AM

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Last UsedJan 15, 2025

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5050 |a Introduction to product management -- Understanding the role of the product manager and assessing your product management acumen -- Navigating the organization -- Influence and the art of being a product manager -- Who's the customer? -- Garnering industry and competitor insights -- Getting from here to there: product strategy and roadmaps -- After strategy: what's next? -- Execution: developing and launching products -- Harnessing data and running the product's business -- Improving your experience as a product manager.
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