10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

Book Cover
Average Rating
Author
Lewnes, Ann,
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019].
Status
Available Online

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Format
Language
English

Notes

General Note
"Reprint #60431."
Bibliography
Includes bibliographical references.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Lewnes, A., & Keller, K. L. (2019). 10 principles of modern marketing: to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches . MIT Sloan Management Review.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lewnes, Ann and Kevin Lane Keller. 2019. 10 Principles of Modern Marketing: To Be Successful in the Digital Era, Marketers Should Adopt the Best New Modern Practices As Well As Rethink and Refine Classic Approaches. [Cambridge, Massachusetts]: MIT Sloan Management Review.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lewnes, Ann and Kevin Lane Keller. 10 Principles of Modern Marketing: To Be Successful in the Digital Era, Marketers Should Adopt the Best New Modern Practices As Well As Rethink and Refine Classic Approaches [Cambridge, Massachusetts]: MIT Sloan Management Review, 2019.

Harvard Citation (style guide)

Lewnes, A. and Keller, K. L. (2019). 10 principles of modern marketing: to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches. [Cambridge, Massachusetts]: MIT Sloan Management Review.

MLA Citation, 9th Edition (style guide)

Lewnes, Ann,, and Kevin Lane Keller. 10 Principles of Modern Marketing: To Be Successful in the Digital Era, Marketers Should Adopt the Best New Modern Practices As Well As Rethink and Refine Classic Approaches MIT Sloan Management Review, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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2fe9bf82-6f69-8696-eb87-c10fc834bba6-eng
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Grouped Work ID2fe9bf82-6f69-8696-eb87-c10fc834bba6-eng
Full title10 principles of modern marketing to be successful in the digital era marketers should adopt the best new modern practices as well as rethink and refine classic approaches
Authorlewnes ann
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
Last Indexed2025-05-22 03:09:33AM

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