Digital you : real personal branding in the virtual age

Book Cover
Average Rating
Author
Arruda, William, 1961-
Published
Alexandria, VA : ATD Press, [2019].
Status
Available Online

Description

What’s your story?The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

More Details

Format
Language
English
ISBN
9781949036763, 1949036766

Notes

Bibliography
Includes bibliographical references and index.
Description
What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition

Table of Contents

Intro
Title Page
Copyright
Contents
Introduction
Part 1: Real You
Chapter 1: Uncover Your Brand
Chapter 2: Understand Perceptions
Chapter 3: Deliver Your Brand Daily
Part 2: Virtual You
Chapter 4: Understand the Digital-First Phenomenon
Chapter 5: Use LinkedIn As Your First Impression
Chapter 6: Build a Dazzling LinkedIn Profile
Part 3: Visual You
Chapter 7: Leverage the Power of Pictures
Chapter 8: Build Your Personal Brand Identity System
Chapter 9: Use Rich Media to Engage and Connect
Part 4: Social You
Chapter 10: Assess Your Current On- and Offline Networks
Chapter 11: Nourish and Mobilize Your Network
Chapter 12: Lead the Way
Afterword
References
About the Author
Index.

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Citations

APA Citation, 7th Edition (style guide)

Arruda, W. (2019). Digital you: real personal branding in the virtual age . ATD Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Arruda, William, 1961-. 2019. Digital You: Real Personal Branding in the Virtual Age. Alexandria, VA: ATD Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Arruda, William, 1961-. Digital You: Real Personal Branding in the Virtual Age Alexandria, VA: ATD Press, 2019.

Harvard Citation (style guide)

Arruda, W. (2019). Digital you: real personal branding in the virtual age. Alexandria, VA: ATD Press.

MLA Citation, 9th Edition (style guide)

Arruda, William. Digital You: Real Personal Branding in the Virtual Age ATD Press, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
075409a0-9f7f-9b7f-824a-24b70507a4df-eng
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Grouping Information

Grouped Work ID075409a0-9f7f-9b7f-824a-24b70507a4df-eng
Full titledigital you real personal branding in the virtual age
Authorarruda william
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
Last Indexed2025-05-03 03:01:28AM

Book Cover Information

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Last UsedMar 28, 2025

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