Augmented Customer Strategy
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Format
Edition
1st edition.
Language
English
UPC
9781786303721
Notes
Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
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Made available through: Safari, an O'Reilly Media Company.
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O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
N'Goala, G., Pez-Pérard, V., & Prim-Allaz, I. (2019). Augmented Customer Strategy (1st edition.). Wiley-ISTE.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)N'Goala, Gilles, Virginie, Pez-Pérard and Isabelle, Prim-Allaz. 2019. Augmented Customer Strategy. Wiley-ISTE.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)N'Goala, Gilles, Virginie, Pez-Pérard and Isabelle, Prim-Allaz. Augmented Customer Strategy Wiley-ISTE, 2019.
Harvard Citation (style guide)N'Goala, G., Pez-Pérard, V. and Prim-Allaz, I. (2019). Augmented customer strategy. 1st edn. Wiley-ISTE.
MLA Citation, 9th Edition (style guide)N'Goala, Gilles,, Virginie Pez-Pérard, and Isabelle Prim-Allaz. Augmented Customer Strategy 1st edition., Wiley-ISTE, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
36b1474c-f3df-1a26-de52-600b677cf070-eng
Grouping Information
| Grouped Work ID | 36b1474c-f3df-1a26-de52-600b677cf070-eng |
|---|---|
| Full title | augmented customer strategy |
| Author | ngoala gilles |
| Grouping Category | book |
| Last Update | 2024-12-17 08:40:50AM |
| Last Indexed | 2024-12-17 08:42:47AM |
Book Cover Information
| Image Source | contentCafe |
|---|---|
| First Loaded | Jun 7, 2023 |
| Last Used | Nov 13, 2024 |
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