Master the Challenges of Multichannel Pricing
Description
Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.
More Details
Format
Edition
1st edition.
Language
English
UPC
53863MIT60118
Notes
Description
Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.
Issuing Body
Made available through: Safari, an O'Reilly Media Company.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
Baker, W., BenMark, G., Chopra, M., & Kohli, S. (2018). Master the Challenges of Multichannel Pricing (1st edition.). MIT Sloan Management Review.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Walter, Baker et al.. 2018. Master the Challenges of Multichannel Pricing. MIT Sloan Management Review.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Walter, Baker et al.. Master the Challenges of Multichannel Pricing MIT Sloan Management Review, 2018.
Harvard Citation (style guide)Baker, W., BenMark, G., Chopra, M. and Kohli, S. (2018). Master the challenges of multichannel pricing. 1st edn. MIT Sloan Management Review.
MLA Citation, 9th Edition (style guide)Baker, Walter,, Gadi BenMark, Manish Chopra, and Sajal Kohli. Master the Challenges of Multichannel Pricing 1st edition., MIT Sloan Management Review, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
a5ccc153-e4e8-a0eb-becd-003207a7b3e6-eng
Grouping Information
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| Full title | master the challenges of multichannel pricing |
| Author | baker walter |
| Grouping Category | book |
| Last Update | 2025-01-24 12:33:29PM |
| Last Indexed | 2025-05-22 03:31:45AM |
Book Cover Information
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| First Loaded | Aug 5, 2023 |
| Last Used | Feb 23, 2025 |
Marc Record
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