Luxury marketing, sustainability and technology : the future of luxury management
Published
Abingdon, Oxon ; Routledge, Taylor & Francis Group, 2023.
Status
Available Online
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Format
Language
English
ISBN
9781003321378, 1003321372, 9781000891904, 1000891909, 9781000891928, 1000891925
Notes
Bibliography
Includes bibliographical references and index.
Description
"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--,Provided by publisher.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Thaichon, P., & Quach, S. (2023). Luxury marketing, sustainability and technology: the future of luxury management . Routledge, Taylor & Francis Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Thaichon, Park and Sara, Quach. 2023. Luxury Marketing, Sustainability and Technology: The Future of Luxury Management. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Thaichon, Park and Sara, Quach. Luxury Marketing, Sustainability and Technology: The Future of Luxury Management Abingdon, Oxon: Routledge, Taylor & Francis Group, 2023.
Harvard Citation (style guide)Thaichon, P. and Quach, S. (2023). Luxury marketing, sustainability and technology: the future of luxury management. Abingdon, Oxon: Routledge, Taylor & Francis Group.
MLA Citation, 9th Edition (style guide)Thaichon, Park,, and Sara Quach. Luxury Marketing, Sustainability and Technology: The Future of Luxury Management Routledge, Taylor & Francis Group, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7b341cc6-93aa-0424-93b7-32826945934e-eng
Grouping Information
| Grouped Work ID | 7b341cc6-93aa-0424-93b7-32826945934e-eng |
|---|---|
| Full title | luxury marketing sustainability and technology the future of luxury management |
| Author | park thaichon and sara quach |
| Grouping Category | book |
| Last Update | 2024-12-17 08:40:50AM |
| Last Indexed | 2024-12-17 08:42:55AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Sep 19, 2024 |
| Last Used | Dec 20, 2024 |
Marc Record
| First Detected | Sep 13, 2024 09:07:23 AM |
|---|---|
| Last File Modification Time | Dec 17, 2024 08:23:51 AM |
| Suppressed | Record had no items |
MARC Record
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| 245 | 0 | 0 | |a Luxury marketing, sustainability and technology :|b the future of luxury management /|c edited by Park Thaichon and Sara Quach. |
| 264 | 1 | |a Abingdon, Oxon ;|a New York, NY :|b Routledge, Taylor & Francis Group|c 2023. | |
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| 490 | 1 | |a Routledge studies in luxury management | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--|c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Luxury goods industry|x Management. | |
| 650 | 0 | |a Retail trade|x Management.|9 53507 | |
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| 700 | 1 | |a Thaichon, Park,|e editor. | |
| 700 | 1 | |a Quach, Sara,|e editor. | |
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