Mastering Salesforce Experience Cloud Strategies for Creating Powerful Customer Interactions
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Language
English
ISBN
9781835460313, 1835460313
Notes
General Note
Description based upon print version of record.
General Note
Platform Event-Triggered Flows
Description
Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly Key Features Empower your team and your organization to lead and maintain an Experience Cloud transformation Master out-of-the-box Experience Cloud features, custom development options, and development best practices Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low Purchase of the print or Kindle book includes a free PDF eBook Book Description Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization's data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization's desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you'll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders. What you will learn Define your audience and identify your overall strategy for an Experience Cloud site Understand the technical and operational strategy needed to support your site Work with the Experience Cloud data model and standard template features Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options Get to grips with the how Salesforce Flow and Triggers work Leverage marketing automation, knowledge base, and communication in the site Find out about site launch tactics, user creation, site moderation, and ongoing reporting Who this book is for If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.
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O'Reilly O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Beiting, L., & Rogers, R. (2024). Mastering Salesforce Experience Cloud: Strategies for Creating Powerful Customer Interactions . Packt Publishing, Limited.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Beiting, Lillie and Rachel, Rogers. 2024. Mastering Salesforce Experience Cloud: Strategies for Creating Powerful Customer Interactions. Birmingham: Packt Publishing, Limited.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Beiting, Lillie and Rachel, Rogers. Mastering Salesforce Experience Cloud: Strategies for Creating Powerful Customer Interactions Birmingham: Packt Publishing, Limited, 2024.
Harvard Citation (style guide)Beiting, L. and Rogers, R. (2024). Mastering salesforce experience cloud: strategies for creating powerful customer interactions. Birmingham: Packt Publishing, Limited.
MLA Citation, 9th Edition (style guide)Beiting, Lillie,, and Rachel Rogers. Mastering Salesforce Experience Cloud: Strategies for Creating Powerful Customer Interactions Packt Publishing, Limited, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
d919ed24-b5db-47f1-c83d-29a522dd2d0e-eng
Grouping Information
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| Full title | mastering salesforce experience cloud strategies for creating powerful customer interactions |
| Author | beiting lillie |
| Grouping Category | book |
| Last Update | 2025-01-24 12:33:29PM |
| Last Indexed | 2025-05-03 03:35:36AM |
Book Cover Information
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| First Loaded | Dec 30, 2024 |
| Last Used | Apr 24, 2025 |
Marc Record
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| 500 | |a Platform Event-Triggered Flows | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright and Credits -- Dedications -- Contributors -- Table of Contents -- Preface -- Part 1: Curating a Digital Experience Strategy -- Chapter 1: Defining Your Digital Experience Strategy -- Introducing Experience Cloud products -- Determining your Target Audience -- Identifying internal stakeholders -- Curating external advisory committees -- Understanding key interactions -- Determining success metrics -- Summary -- Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features -- Organizing and prioritizing feedback | |
| 505 | 8 | |a Identifying themes -- Connecting feedback to product features -- Identifying differences between Experience Cloud offerings -- Identifying the "why not" -- Summary -- Chapter 3: Technology Component Identification -- Which Parts of Experience Cloud Do I Need? -- Aligning features to technology stacks -- Experience Cloud -- Self-Service -- Experience Cloud -- PRM -- Experience Cloud -- content management system (CMS) -- Experience Cloud -- business-to-business (B2B) commerce -- Experience Cloud -- External Apps -- Narrowing down the optimal combination -- Service functions -- Sales functions | |
| 505 | 8 | |a Custom objects -- Tracking your digital experience strategy -- Summary -- Part 2: Infrastructure Setup to Support and Customize Design Strategy -- Chapter 4: Curating Data Models -- Connecting the data dots -- Standard objects -- Custom objects -- Designing for requested KPIs -- Identifying data sensitivity -- Deep dive into Target Audience data practices -- Curating an enterprise architecture map -- Marketing technologies -- Finance technologies -- IT systems -- Mapping it out -- Curating an ERD -- Licensure considerations -- Guide to reading the ERD tables -- Franchisee Experience Cloud ERD | |
| 505 | 8 | |a End Consumer Experience Cloud ERD -- Summary -- Chapter 5: Understanding Experience Cloud Templates -- Preliminary setup -- Enabling Digital Experiences -- Templates overview -- Customer templates -- Partner Central template -- Custom templates -- Understanding theming -- declarative versus custom CSS -- Retired templates and template migrations -- Retired templates -- Template migrations -- Summary -- Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components -- Why are there three component types? -- Aura Components | |
| 505 | 8 | |a Features in Aura not yet available in LWC or LWRs -- Lightning Web Components -- LWC considerations -- Lightning Web Runtime Components -- Considerations -- When to switch from LWCs to LWRs -- Transitioning from Aura to Lightning -- When to make the move -- Transition considerations and preparation -- How to make a page with declarative components -- Summary -- Part 3: Human-Centric Development -- Chapter 7: Leveraging Screen Flows versus Apex -- Process use cases for a guided UX -- Salesforce Flow and Screen Flows -- Screen Flows -- Record-Triggered Flows -- Schedule-Trigger Flows | |
| 520 | |a Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly Key Features Empower your team and your organization to lead and maintain an Experience Cloud transformation Master out-of-the-box Experience Cloud features, custom development options, and development best practices Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low Purchase of the print or Kindle book includes a free PDF eBook Book Description Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization's data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization's desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you'll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders. What you will learn Define your audience and identify your overall strategy for an Experience Cloud site Understand the technical and operational strategy needed to support your site Work with the Experience Cloud data model and standard template features Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options Get to grips with the how Salesforce Flow and Triggers work Leverage marketing automation, knowledge base, and communication in the site Find out about site launch tactics, user creation, site moderation, and ongoing reporting Who this book is for If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features. | ||
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