Selling through tough times : grow your profits and mental resilience through any downturn

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Published
[New York] : [McGraw Hill], 2021.
Status
Available Online

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Format
Language
English
ISBN
126426657X, 9781264266579

Notes

Bibliography
Includes bibliographical references and index.
Description
"A timely and indispensable guide to thriving in a challenging sales environment-while hanging on to profits As a salesperson and sales manager, you know that it's harder to sell in tough times-whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive, but thrive through tough times. What do they have-and what do they know-that keeps them on top? In Selling Through Tough Times, Paul Reilly lays it out in clear and straightforward terms: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this timely and indispensable guide, you'll discover how to develop the right mindset and adapt your skills to prevail in a challenging climate. Reilly's plan includes immediate action items (including six Daily Mental Flex activities) to longer-range strategies. The principles of selling are constant, but tactics change in tough times. Reilly's tactical plan includes redefining value in customer terms, repositioning products and services for tough times, and different persuasion tactics. You'll learn how to select and pursue the right opportunities, discover needs, persuade effectively, win more deals, and-crucially-protect profit, by embracing the "tough-timers" mental attitude and executing the critical selling activities"--,Provided by publisher.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Reilly, P. (2021). Selling through tough times: grow your profits and mental resilience through any downturn . [McGraw Hill].

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Reilly, Paul. 2021. Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn. [New York]: [McGraw Hill].

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Reilly, Paul. Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn [New York]: [McGraw Hill], 2021.

Harvard Citation (style guide)

Reilly, P. (2021). Selling through tough times: grow your profits and mental resilience through any downturn. [New York]: [McGraw Hill].

MLA Citation, 9th Edition (style guide)

Reilly, Paul. Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn [McGraw Hill], 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
cecefbba-585f-cb90-7e4b-62ad887896fe-eng
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Grouped Work IDcecefbba-585f-cb90-7e4b-62ad887896fe-eng
Full titleselling through tough times grow your profits and mental resilience through any downturn
Authorreilly paul
Grouping Categorybook
Last Update2024-12-17 08:40:50AM
Last Indexed2024-12-17 08:44:07AM

Marc Record

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Last File Modification TimeDec 17, 2024 08:16:48 AM
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5050 |a What are tough times -- The impact of tough times -- Redefining value in tough times -- Mental mistakes in tough times -- Building mental strength -- Characteristics of tough timers -- Daily mental flex -- Section 2. Critical selling activities -- Select -- Pursue -- Discover -- Persuade -- Partner -- Leverage -- Section 3. Selling and leadership tactics -- Generating luck in tough times -- Crafting your customer message -- Virtual selling -- Leadership through tough times -- Final thoughts -- The 30-day tough timer challenge.
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