How to sell anything online : the ultimate marketing playbook to grow your online business

Book Cover
Average Rating
Author
Sarkar, Anaita,
Published
Melbourne, Victoria : John Wiley & Sons Australia, 2024.
Status
Available Online

Description

Are you ready to supercharge your sales?

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick.

Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you'll learn how to:

  • Reinforce the foundational pillars that every small business needs for success.
  • Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel.
  • Maximise how different social media platforms are used to propel your business forward.
  • Discover the "magic bucket" strategies for treating your customers like VIPs, building a community and developing brand ambassadors.

Whether you're mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you'll discover the secret sauce for consistent, profitable sales growth!

More Details

Format
Language
English
ISBN
9781394270828, 1394270828, 9781394270835, 1394270836

Notes

Description
"When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick"--Amazon.com.
Local note
O'Reilly O'Reilly Online Learning: Academic/Public Library Edition

Discover More

Catalog enrichment powered by Syndetics Unbound

Also in this Series

Checking series information...

More Like This

  • Web3 marketing: a handbook for the next Internet revolution Cover
  • Digital marketing analytics: making sense of consumer data in a digital world Cover
  • Online Marketing Manager Cover
  • Starting an online business all-in-one for dummies Cover
  • Affected: Emotionally Engaging Customers in The Digital Age Cover
  • Effective SEO and content marketing: the ultimate guide for maximizing free web traffic Cover
  • 10 principles of modern marketing: to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches Cover
  • Digital marketing all-in-one for dummies Cover
  • Starting an online business all-in-one Cover
  • Instagram power: build your brand and reach more customers with visual influence Cover
  • The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Cover
  • Digital operating model: the future of business Cover
  • Digital marketing fundamentals: OMCP's official guide to OMCA certification Cover
  • The Financial Times guide to social media strategy: boost your business, manage risk and develop your personal brand Cover
  • Epic content marketing: break through the clutter with a different story, get the most out of your content, and build a community in Web3 Cover
  • YouTube marketing for dummies Cover
  • Dynamic digital marketing: master your digital marketing goals and maximise your profits to grow your business Cover
  • Hands-on recommendation systems with Python: start building powerful and personalized, recommendation engines with Python Cover
  • Social media for small business: marketing strategies for business owners Cover
  • Everybody writes: your new and improved go-to guide to creating ridiculously good content Cover
  • Online social networks in business frameworks Cover
  • Digital marketer Cover
  • Employer branding Is the new marketing imperative Cover
  • The YouTube formula: how anyone can unlock the algorithm to drive views, build an audience, and grow revenue Cover
  • Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising Cover

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Sarkar, A. (2024). How to sell anything online: the ultimate marketing playbook to grow your online business . John Wiley & Sons Australia.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sarkar, Anaita. 2024. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business. Melbourne, Victoria: John Wiley & Sons Australia.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sarkar, Anaita. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business Melbourne, Victoria: John Wiley & Sons Australia, 2024.

Harvard Citation (style guide)

Sarkar, A. (2024). How to sell anything online: the ultimate marketing playbook to grow your online business. Melbourne, Victoria: John Wiley & Sons Australia.

MLA Citation, 9th Edition (style guide)

Sarkar, Anaita. How to Sell Anything Online: The Ultimate Marketing Playbook to Grow Your Online Business John Wiley & Sons Australia, 2024.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
05d83ea1-5e2b-1ecd-4464-1c5fe5cee71f-eng
Go To Grouped Work View in Staff Client

Grouping Information

Grouped Work ID05d83ea1-5e2b-1ecd-4464-1c5fe5cee71f-eng
Full titlehow to sell anything online the ultimate marketing playbook to grow your online business
Authorsarkar anaita
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
Last Indexed2025-05-22 03:01:24AM

Book Cover Information

Image Sourcesyndetics
First LoadedFeb 21, 2025
Last UsedApr 6, 2025

Marc Record

First DetectedDec 16, 2024 11:30:25 PM
Last File Modification TimeDec 17, 2024 08:39:26 AM
SuppressedRecord had no items

MARC Record

LEADER05661cam a22005297i 4500
001on1450167929
003OCoLC
00520241217082825.0
006m     o  d        
007cr cnu---unuuu
008240728s2024    vraa    o     000 0 eng d
019 |a 1450091860|a 1450839742
020 |a 9781394270828|q electronic book
020 |a 1394270828|q electronic book
020 |a 9781394270835|q electronic book
020 |a 1394270836|q electronic book
035 |a (OCoLC)1450167929|z (OCoLC)1450091860|z (OCoLC)1450839742
037 |a 55DCBA44-C469-4AD0-94BF-47DC6B970929|b OverDrive, Inc.|n http://www.overdrive.com
037 |a 9781394270811|b O'Reilly Media
040 |a YDX|b eng|e rda|c YDX|d TEFOD|d ORMDA|d OCLCO|d EBLCP|d N$T|d YDX|d UKAHL|d NZAUC|d OCLCQ
049 |a MAIN
050 4|a HF5415.1265|b .S37 2024
08204|a 658.8/72|2 23/eng/20240819
1001 |a Sarkar, Anaita,|e author.
24510|a How to sell anything online :|b the ultimate marketing playbook to grow your online business /|c Anaita Sarkar.
264 1|a Melbourne, Victoria :|b John Wiley & Sons Australia,|c 2024.
300 |a 1 online resource
336 |a text|b txt|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
5050 |a Cover -- Title Page -- Copyright Page -- Contents -- About the author -- Acknowledgements -- How to use this book -- Part I: The 5 core pillars of business -- Part II: Understanding the marketing funnel -- Part III: The secret sauce -- Part IV: The magic bucket -- Part V: What's next? -- Introduction -- From employee to business owner -- My seven business beliefs -- 1. Be everywhere, all at once, at any given point in time, in the cheapest way possible -- 2. There are no magic spells -- 3. Don't work for every sale -- 4. Build relationships -- 5. Stop giving a fuck -- 6. Have a brag book
5058 |a 7. Be delusional -- A business is easy to start, but difficult to grow -- Part I The 5 core pillars of business -- Chapter 1 Craft a distinct competitive advantage -- Peter Alexander: The sleepwear king -- Go-To Skincare: founder-driven following -- Hero Packaging: Making sustainability fun -- Chapter 2 Master your cashflow -- How it should work -- Set cash aside daily -- Put the cash into a high-interest bank account -- Chapter 3 The power of protectable IP -- Chapter 4 Build your digital assets -- Chapter 5 Consistency will win the game -- The rule of 1000
5058 |a Part II Understanding the marketing funnel -- Stage 1: Capturing your cold audience in the TOFU -- Chapter 6 TOFU strategy #1: Facebook (Meta) ads -- The structure of Meta ads -- Campaign level: The objective -- Campaign level: The budget -- Ad set level: Interest-based targeting -- Creating the ad -- Ad copy for TOFU campaigns -- Advantage plus (ADV+) campaigns -- Why do you need two TOFU Meta campaigns? -- Chapter 7 TOFU strategy #2: Influencer marketing -- How much should you pay for an influencer? -- Understanding the add-on fees -- How to find the right influencers -- Influencer strategies
5058 |a Chapter 8 TOFU strategy #3: Digital PR -- How to get PR for your brand -- Linkby as a DIY tool -- HARO: Help a Reporter Out -- Engaging a PR agency -- Winning awards -- Chapter 9 TOFU strategy #4: Brand collaborations -- Types of brand collaborations -- Product co-creation -- Not-for-profit -- Sponsorship -- Cross-promotion bundle -- Chapter 10 TOFU strategy #5: TikTok -- Hack your algorithm -- Have a business account, not a creator account -- Watch TikTok intentionally -- Think like a creator, not like a business -- 1. It's all about the hook -- 2. Take note of the trends -- 3. Edit with CapCut
5058 |a Always have a list -- Film B-roll content (and make it a habit) -- Think of ONE story to share per day -- Use the BE SEEN framework -- Behind the scenes (BTS) -- Enemy -- Storytelling -- Expertise -- Experience -- Newsjacking -- Chapter 11 TOFU strategy #6: TikTok ads -- 10x your followers and engagement -- Objective -- Budget -- Audience -- Optimisation goal -- Ad creation -- Chapter 12 TOFU strategy #7: Instagram -- 1. Follow Instagram experts -- 2. Watch the trends -- 3. Focus on high-quality content (obviously!) -- Useful industry knowledge -- Storytelling
520 |a "When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick"--Amazon.com.
588 |a Description based on online resource; title from digital title page (viewed on August 26, 2024).
590 |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition
650 0|a Internet marketing.|9 70369
77608|i Print version:|a Sarkar, Anaita.|t How to sell anything online.|d Melbourne, Victoria : John Wiley & Sons Australia, Ltd, 2024|z 9781394270811|w (OCoLC)1423686873
85640|u https://library.access.arlingtonva.us/login?url=https://learning.oreilly.com/library/view/~/9781394270811/?ar|x O'Reilly|z eBook
938 |a Askews and Holts Library Services|b ASKH|n AH42410054
938 |a YBP Library Services|b YANK|n 306560633
938 |a ProQuest Ebook Central|b EBLB|n EBL31571543
938 |a EBSCOhost|b EBSC|n 3978995
994 |a 92|b VIA
999 |c 361170|d 361170