STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN a tech leader's guide to achieving business excellence by adopting responsive web design

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Birmingham, UK : Packt Publishing Ltd., 2024.
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1st edition.
Language
English
ISBN
9781835084588, 1835084583

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Description
Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement Key Features Learn strategic frameworks to develop high-performing RWD applications Explore practical case studies and real-world examples to aid in understanding RWD app development Future-proof your approach with tips on emerging web technologies Purchase of the print or Kindle book includes a free PDF eBook Book Description Strategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape. You'll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you'll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization's business objectives. You'll develop the skills required to integrate RWD principles into broader business goals. Next, you'll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you're making the right one. By the end of this book, you'll have understood the role that RWD plays in achieving broad business objectives. What you will learn Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability Develop leadership skills to drive innovation and alignment within design teams Strategize content for diverse screens, ensuring consistent user engagement Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction Harness web accessibility for ethical growth and market expansion Who this book is for If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.
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O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition

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Citations

APA Citation, 7th Edition (style guide)

Ferguson, H. (2024). STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN: a tech leader's guide to achieving business excellence by adopting responsive web design (1st edition.). Packt Publishing Ltd..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ferguson, Harley. 2024. STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN: A Tech Leader's Guide to Achieving Business Excellence By Adopting Responsive Web Design. Birmingham, UK: Packt Publishing Ltd.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ferguson, Harley. STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN: A Tech Leader's Guide to Achieving Business Excellence By Adopting Responsive Web Design Birmingham, UK: Packt Publishing Ltd, 2024.

Harvard Citation (style guide)

Ferguson, H. (2024). STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN: a tech leader's guide to achieving business excellence by adopting responsive web design. 1st edn. Birmingham, UK: Packt Publishing Ltd.

MLA Citation, 9th Edition (style guide)

Ferguson, Harley. STRATEGIC LEADERSHIP IN RESPONSIVE WEB DESIGN: A Tech Leader's Guide to Achieving Business Excellence By Adopting Responsive Web Design 1st edition., Packt Publishing Ltd., 2024.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDd006480d-1056-4f0a-8952-7a627bfc3037-eng
Full titlestrategic leadership in responsive web design a tech leaders guide to achieving business excellence by adopting responsive web design
Authorferguson harley
Grouping Categorybook
Last Update2025-01-24 12:33:29PM
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5050 |a Cover -- Title Page -- Copyright and Credits -- Contributors -- Table of Contents -- Preface -- Chapter 1: Responsive Web Design -- a Strategic Overview -- The evolution of web usability -- The mobile revolution and the usability paradigm shift -- The rise of devices and the challenge of adaptability -- Modern web usability -- a multifaceted approach -- The future of web usability and the importance of continued evolution -- Business benefits of implementing RWD -- Increased engagement and reduced bounce rate -- Enhanced brand reputation and trust -- Optimized conversion pathways
5058 |a Futureproofing your digital presence -- Cost efficiency and maintenance -- SEO and visibility in the digital marketplace -- Aligning RWD with business objectives -- Identifying key business stakeholders -- Setting measurable business goals -- Using UX as a business driver -- Economic impacts of RWD -- RWD in an omnichannel strategy -- Competitive advantage and market differentiation -- Ensuring long-term scalability -- Challenges in implementing RWD -- Device and screen fragmentation -- Performance and speed concerns -- Content prioritization and structuring -- Navigational complexities
5058 |a Resource allocation and project management -- Staying updated -- evolving trends and technologies -- Summary -- Chapter 2: Mobile-First Strategy in a Multi-Device World -- Discussing the shift to mobile dominance -- Rise of the smartphone generation -- Changing user behaviors and expectations -- Mobile's impact on online traffic -- Shifting business paradigms -- Exploring the business advantages of mobile prioritization -- Enhanced user engagement on mobile -- Optimized conversion rates -- Personalization and user context -- Building brand loyalty in the mobile era
5058 |a The ripple effect -- from mobile to desktop -- Consistency across platforms -- Transferring mobile innovations -- Responsive design -- a two-way street -- Reimagining desktop through the mobile lens -- Overcoming mobile design challenges -- Navigational nuances -- streamlining user journeys -- Performance optimization for diverse devices -- Ensuring touchscreen responsiveness -- Maintaining aesthetic appeal amid constraints -- Summary -- Chapter 3: Design Systems and Responsiveness -- Defining modern design systems -- Components of a design system -- Design systems and digital branding
5058 |a Collaboration and efficiency in design systems -- Synergy between design systems and RWD -- Streamlining design processes with unified approaches -- Enhancing user experience through coordinated efforts -- Strategic benefits of scalable design -- Cost-effectiveness of scalable design systems -- Rapid deployment and market responsiveness -- Long-term brand consistency and evolution -- Ensuring design consistency across devices -- Challenges in multi-device environments -- Role of responsive design in consistency -- Testing and quality assurance for uniformity -- Summary
520 |a Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement Key Features Learn strategic frameworks to develop high-performing RWD applications Explore practical case studies and real-world examples to aid in understanding RWD app development Future-proof your approach with tips on emerging web technologies Purchase of the print or Kindle book includes a free PDF eBook Book Description Strategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape. You'll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you'll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization's business objectives. You'll develop the skills required to integrate RWD principles into broader business goals. Next, you'll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you're making the right one. By the end of this book, you'll have understood the role that RWD plays in achieving broad business objectives. What you will learn Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability Develop leadership skills to drive innovation and alignment within design teams Strategize content for diverse screens, ensuring consistent user engagement Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction Harness web accessibility for ethical growth and market expansion Who this book is for If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.
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