From the eBook - First edition.
Rethinking "the" experience
The six minds of experience
In the blink of an eye: vision, attention, and automaticity
Decision making and problem: enter consciousness, stage left
Emotion: logical decision making meets its match
User research: contextual interviews
Vision: are you looking at me?
Language: did they just say that?
Wayfinding: how do you get there?
Memory: expectations and filling in gaps
Decision making: following the breadcrumbs
Emotion: the unspoken reality
Putting the six minds to work in your designs
Putting the six minds to work: appeal, enhance, awaken
Succeed fast, succeed often.
