Design for how people think: using brain science to build better products

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Publisher:
O'Reilly Media,
Pub. Date:
2019.
Language:
English
Description

User experience doesn&;t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You&;ll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team&;without any specialized training in psychology&;can uncover critical insights about your customers&; conscious and unconscious processes
  • Learn how to immediately apply what you&;ve learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
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ISBN:
9781491985458
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Grouping Information

Grouped Work ID 0037e9f6-d07a-3f55-da8a-540785c67fef
Grouping Title design for how people think using brain science to build better products
Grouping Author whalen john
Grouping Category book
Last Grouping Update 2019-09-05 04:48:53AM
Last Indexed 2019-09-19 04:51:54AM

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display_description User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
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ils:.b20718457 Book Books First edition. English O'Reilly Media, 2019. xx, 216 pages : illustrations (some color) ; 23 cm.
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subject_facet Creative thinking
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User-centered system design
title_display Design for how people think : using brain science to build better products
title_full Design for how people think : using brain science to build better products / John Walen, Ph.D.
title_short Design for how people think :
title_sub using brain science to build better products