Design for how people think: using brain science to build better products

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Publisher:
O'Reilly Media,
Pub. Date:
2019.
Language:
English
Description

Understanding the mind of a customer is essential for any product or service designer. True, some designers can perceive what their customers need or want, but in the era of artificial intelligence, augmented cognition, and "thinking" designs, intuition isn’t enough.

With this practical guide, you’ll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you’ll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.

  • Understand the inner workings of customers’ minds to deliver competitive augmented reality, AI, and thinking products
  • Learn key brain systems involved in generating an experience through a product or service
  • Collect the right data to understand the entirety of an experience and put that data to the best use
  • Learn concrete ways to improve your products or services based on psychology and neuroscience
  • Bridge the gaps between cognitive science, UX, behavior change, AI, and augmented reality
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ISBN:
9781491985458
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Grouping Information

Grouped Work ID0037e9f6-d07a-3f55-da8a-540785c67fef
Grouping Titledesign for how people think using brain science to build better products
Grouping Authorwhalen john
Grouping Categorybook
Last Grouping Update2019-11-15 12:38:56PM
Last Indexed2019-11-19 04:44:48AM

Solr Details

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display_descriptionUser experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b20718457BookBooksFirst edition.EnglishO'Reilly Media, 2019.xx, 216 pages : illustrations (some color) ; 23 cm
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subject_facetCreative thinking
Customer relations
Product design
User interfaces (Computer systems)
User-centered system design
title_displayDesign for how people think : using brain science to build better products
title_fullDesign for how people think : using brain science to build better products / John Walen, Ph.D.
title_shortDesign for how people think
title_subusing brain science to build better products