Trade-off: why some things catch on, and others don't

Book Cover
Average Rating
Publisher:
Broadway Books,
Pub. Date:
[2009]
Language:
English
Description
A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.
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ISBN:
9780385525947
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Grouping Information

Grouped Work ID07c867d5-c5ed-b0f8-9ef8-eec07bda564d
Grouping Titletrade off why some things catch on and others don t
Grouping Authormaney kevin
Grouping Categorybook
Last Grouping Update2019-07-02 04:48:56AM
Last Indexed2019-11-18 04:44:34AM

Solr Details

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authorManey, Kevin, 1960-
author_displayManey, Kevin
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collection_arlingtonAdult Nonfiction
detailed_location_arlingtonAurora Hills Adult Nonfiction
display_descriptionKevin Many shows how the tug-of-war between quality and convenience can make or break a product, a brand, or even a company. This book puts a new slant on why we make the choices we make in the marketplace. --back cover.
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item_details
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itype_arlingtonHardback
last_indexed2019-11-18T09:44:34.178Z
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_arlington338.064 MANEY
owning_library_arlingtonArlington Public Library
Aurora Hills
Central
Cherrydale
Columbia Pike
Connection Crystal City
Detention Center
Glencarlyn
Local History
Plaza
Shirlington
Westover
owning_location_arlingtonAurora Hills
primary_isbn9780385525947
publishDate2009
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b13267395BookBooksFirst edition.EnglishBroadway Books, [2009]xv, 217 pages ; 22.
recordtypegrouped_work
scoping_details_arlington
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b13267395.i14295623On ShelfOn Shelffalsetruetruefalsefalsetrue9999
subject_facetTechnological innovations -- Economic aspects -- History
title_displayTrade-off : why some things catch on, and others don't
title_fullTrade-off : why some things catch on, and others don't / Kevin Maney
title_shortTrade-off
title_subwhy some things catch on, and others don't