Get to the point: sharpen your message and make your words matter

Book Cover
Average Rating
Publisher:
Berrett-Koehler Publishers,
Pub. Date:
2017.
Language:
English
Description
Champion Your Best Ideas! Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
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ISBN:
9781523094110
9781523094103
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Grouping Information

Grouped Work ID 0897a23d-5c36-e4cb-37a1-ac6d8a4d7e26
Grouping Title get to the point sharpen your message and make your words matter
Grouping Author schwartzberg joel
Grouping Category book
Last Grouping Update 2018-07-04 04:40:37AM
Last Indexed 2018-07-23 04:57:07AM

Solr Details

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auth_author2 Hoyt, Jeff,
author Schwartzberg, Joel,
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display_description Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
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subject_facet Business communication, Business presentations, Downloadable audio, Public speaking, Streaming audio
title_display Get to the point : sharpen your message and make your words matter
title_full Get to the point : sharpen your message and make your words matter / Joel Schwartzberg, Get to the point! : sharpen your message and make your words matter [electronic resource] / Joel Schwartzberg
title_short Get to the point :
title_sub sharpen your message and make your words matter