Get the New Arlington Public Library App for Apple/Android 

Buyology: the new science of why we buy

Book Cover
Average Rating
Publisher:
Currency Doubleday,
Pub. Date:
c2008.
Language:
English
Description
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
More Details
ISBN:
9780385523882
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 0a753dfb-33c1-afff-73d4-a9e8d454e8a5
full_title buyology the new science of why we buy
author lindström martin
grouping_category book
lastUpdate 2016-12-14 05:07:02AM

Solr Details

_version_ 1568544110194720768
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Lindström, Martin, 1970-
author-letter Lindström, Martin,
author_additional by Martin Lindstrom.
author_display Lindström, Martin
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Aurora Hills, Central, Columbia Pike
callnumber_sort_arlington 658.834 LINDS
collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2313
detailed_location_arlington Aurora Hills Adult Nonfiction, Central Adult Nonfiction, Columbia Pike Adult Nonfiction
display_description
format_arlington Book
format_boost 10
format_category_arlington Books
grouping_category book
id 0a753dfb-33c1-afff-73d4-a9e8d454e8a5
isbn 9780385523882
item_details ils:.b13066717|.i13620344|Central Adult Nonfiction|658.834 LINDS|||1|false|false|||||On Shelf|Aug 13, 2015|can||, ils:.b13066717|.i1362037x|Aurora Hills Adult Nonfiction|658.834 LINDS|||1|false|false|||||On Shelf|Jul 09, 2016|aan||, ils:.b13066717|.i13620381|Columbia Pike Adult Nonfiction|658.834 LINDS|||1|false|false|||||On Shelf|May 29, 2015|oan||
itype_arlington Hardback
language English
language_boost 10
language_boost_es 1
lexile_code
lexile_score -1
lib_boost_arlington 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_arlington 658.834 LINDS
local_callnumber_exact_arlington 658.834 LINDS
local_callnumber_left_arlington 658.834 LINDS
local_days_since_added_arlington 2313
num_holdings 3
oclc (OCoLC)192048160
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Aurora Hills, Central, Columbia Pike
physical xi, 240 p. ; 23 cm.
popularity 12
primary_isbn 9780385523882
publishDate 2008
publishDateSort 2008
publisher Currency Doubleday,
rating 2.5
rating_facet oneStar, twoStar
record_details ils:.b13066717|Book|Books||English|Currency Doubleday,|c2008.|xi, 240 p. ; 23 cm.
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington ils:.b13066717|.i13620344|On Shelf|On Shelf|false|true|true|false|false|true|999||, ils:.b13066717|.i1362037x|On Shelf|On Shelf|false|true|true|false|false|true|999||, ils:.b13066717|.i13620381|On Shelf|On Shelf|false|true|true|false|false|true|999||
subject_facet Consumer behavior, Marketing -- Psychological aspects, Neuromarketing, Shopping -- Psychological aspects
table_of_contents A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Winner takes all : neuromarketing and the presidential election -- Conclusion.
target_audience Adult
target_audience_full Adult
title Buyology : the new science of why we buy
title_display Buyology : the new science of why we buy
title_full Buyology : the new science of why we buy / by Martin Lindstrom
title_short Buyology :
title_sort buyology the new science of why we buy
title_sub the new science of why we buy