Buyology: the new science of why we buy

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Currency Doubleday,
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
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full_title buyology the new science of why we buy
author lindström martin
grouping_category book
lastUpdate 2016-12-14 05:07:02AM

Solr Details

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author Lindström, Martin, 1970-
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physical xi, 240 p. ; 23 cm.
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record_details ils:.b13066717|Book|Books||English|Currency Doubleday,|c2008.|xi, 240 p. ; 23 cm.
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subject_facet Consumer behavior, Marketing -- Psychological aspects, Neuromarketing, Shopping -- Psychological aspects
table_of_contents A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Winner takes all : neuromarketing and the presidential election -- Conclusion.
target_audience Adult
target_audience_full Adult
title Buyology : the new science of why we buy
title_display Buyology : the new science of why we buy
title_full Buyology : the new science of why we buy / by Martin Lindstrom
title_short Buyology :
title_sort buyology the new science of why we buy
title_sub the new science of why we buy