Philanthropy, Inc: The Bottom Line on Corporate Charity

Profiting from Charity (1:56)

Appearance of Doing Good (1:44)

Strategic Philanthropy (1:35)

Cause Marketing (2:59)

Whitewashing Through Philanthropy (1:07)

Coca Cola Water Use in India (3:07)

Coke and the WWF (3:01)

Walmart and Katrina Relief (4:36)

Social Responsibility and Profit (0:52)

Komen Partnerships (2:18)

Yoplait and Pinkwashing (1:09)

Managing Perceptions (2:08)

Neutralizing PR Problem (2:41)

Critic on Walmart Katrina Relief (1:59)

Walmart - Ongoing Philanthropy (1:59)

Roles of Business and Government (3:02)

General Mills Goes rBGH-Free (1:54)

Corporate Philanthropy and Advertisement (2:15)

Recession and Corporate Philanthropy (2:17)

Skepticism of Corporate Philanthropy (1:42)

Credits: Philanthropy, Inc.: The Bottom Line on Corporate Charity (0:30)