Wikinomics: la nueva economía de las multitudes inteligentes

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Paidós empresa volume 108.
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In just the last few years, traditional collaboration?in a meeting room, a conference call, even a convention center?has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: ? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. ? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. ? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

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Grouped Work ID 0ecf56ec-1d13-d174-b7bc-afccedb89d89
full_title wikinomics la nueva economi a de las multitudes inteligentes
author tapscott don
grouping_category book
lastUpdate 2017-08-14 05:04:36AM

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title Wikinomics : la nueva economía de las multitudes inteligentes
title_display Wikinomics : la nueva economía de las multitudes inteligentes
title_full Wikinomics : la nueva economía de las multitudes inteligentes / Don Tapscott y Anthony D. Williams
title_short Wikinomics :
title_sort wikinomics la nueva economía de las multitudes inteligentes
title_sub la nueva economía de las multitudes inteligentes