The perfect scent: a year inside the perfume industry in Paris and New York

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From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
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ISBN:
9780805080377
9781400126576
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Grouped Work ID 11a91b72-9a81-6157-00b4-2758be9ff9f1
full_title perfect scent a year inside the perfume industry in paris and new york
author burr chandler
grouping_category book
lastUpdate 2017-11-22 23:55:26PM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
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auth_author2 Foster, Mel.
author Chandler Burr
author2-role Foster, Mel.|Narrator, hoopla digital.
author_display Burr, Chandler
available_at_arlington Central
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display_description No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation.--From publisher description.
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subject_facet Perfumes -- Popular works, Perfumes industry -- Popular works
title_display The perfect scent : a year inside the perfume industry in Paris and New York
title_full The Perfect Scent A Year Inside the Perfume Industry in Paris and New York, The perfect scent : a year inside the perfume industry in Paris and New York / Chandler Burr, The perfect scent [electronic resource] : a year inside the perfume industry in Paris and New York / Chandler Burr
title_short The perfect scent :
title_sub a year inside the perfume industry in Paris and New York
topic_facet Business, Nonfiction