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The perfect scent: a year inside the perfume industry in Paris and New York

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Description
From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
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ISBN:
9780805080377
9781400126576
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Grouping Information

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full_title perfect scent a year inside the perfume industry in paris and new york
author burr chandler
grouping_category book
lastUpdate 2017-04-25 00:21:48AM

Solr Details

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author Chandler Burr
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author2 Foster, Mel., hoopla digital.
author2-role Foster, Mel.|Narrator, hoopla digital.
author_additional Chandler Burr.
author_display Burr, Chandler
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collection_arlington Adult Nonfiction
date_added 2011-01-26T05:00:00Z
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detailed_location_arlington Central Adult Nonfiction, Westover Adult Nonfiction, hoopla
display_description No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation.--From publisher description.
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edition 1st ed., Unabridged.
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oclc (OCoLC)145146155
owning_library_arlington Arlington Public Library, Arlington Public Library Online, Aurora Hills, Aurora Hills Online, Central, Central Online, Cherrydale, Cherrydale Online, Columbia Pike, Columbia Pike Online, Connection Crystal City, Connection Crystal City Online, Detention Center, Detention Center Online, Glencarlyn, Glencarlyn Online, Local History, Local History Online, Plaza, Plaza Online, Shirlington, Shirlington Online, Westover, Westover Online
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physical 1 online resource (1 audio file (720 min.)) : digital., xxiii, 306 p. ; 25 cm.
popularity 6
primary_isbn 9780805080377
publishDate 2008
publishDateSort 2008
publisher Henry Holt,, Tantor Media
rating 2.5
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subject_facet Perfumes -- Popular works, Perfumes industry -- Popular works
target_audience Adult
target_audience_full Adult
title The perfect scent : a year inside the perfume industry in Paris and New York
title_alt Year inside the perfume industry in Paris and New York.
title_display The perfect scent : a year inside the perfume industry in Paris and New York
title_full The Perfect Scent A Year Inside the Perfume Industry in Paris and New York, The perfect scent : a year inside the perfume industry in Paris and New York / Chandler Burr, The perfect scent [electronic resource] : a year inside the perfume industry in Paris and New York / Chandler Burr
title_short The perfect scent :
title_sort perfect scent a year inside the perfume industry in paris and new york
title_sub a year inside the perfume industry in Paris and New York
topic Business, Nonfiction
topic_facet Business, Nonfiction