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Technology: Digital Superbrands
Technology: Digital Superbrands
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Publisher
Infobase
Publication Date
[2011], c2011
Language
English
eVideo
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Contributors
Access Video
BBC Worldwide Ltd
Films for the Humanities & Sciences (Firm)
Infobase
Table of Contents
From the eVideo
Film Prelude (2:13)
Marketing Persuasion (1:55)
Apple Marketing (5:32)
Brand Devotion (3:06)
How Does a Brand Become a Religion? (3:20)
Secrets of Microsoft (4:31)
Microsoft Reinvents Itself (4:29)
Games Consoles/Sony (4:20)
Incompatible Formats (2:05)
Technology of Smut (3:47)
Smart Phone Revolution. (6:53)
Superbrand: Google (4:32)
Google's Control (2:28)
Credits: Technology: Digital Superbrands (0:28)
Subjects
Subjects
Business enterprises -- Technological innovations
Consumer behavior
Electronic commerce
Export marketing
Marketing
Psychology, Applied
Psychology, Industrial
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