Pink ribbon blues: how breast cancer culture undermines women's health

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Publisher:
Oxford University Press,
Pub. Date:
2011.
Language:
English
Description
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run, and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.
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ISBN:
9780199740451
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Grouping Information

Grouped Work ID 1211b157-358a-a986-0321-2f5ed6e9a3c2
full_title pink ribbon blues how breast cancer culture undermines womens health
author sulik gayle a
grouping_category book
lastUpdate 2017-08-14 05:04:42AM

Solr Details

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author Sulik, Gayle A.
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local_callnumber_exact_arlington 362.196994 SULIK
local_callnumber_left_arlington 362.196994 SULIK
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oclc (OCoLC)535493589
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physical xxii, 402 p. ; 22 cm.
popularity 1
primary_isbn 9780199740451
publishDate 2011
publishDateSort 2011
publisher Oxford University Press,
rating 2.5
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record_details ils:.b13144182|Book|Books||English|Oxford University Press,|2011.|xxii, 402 p. ; 22 cm.
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subject_facet Breast -- Cancer -- Social aspects, Health in mass media, Patient advocacy, Women in mass media
target_audience Adult
target_audience_full Adult
title Pink ribbon blues : how breast cancer culture undermines women's health
title_display Pink ribbon blues : how breast cancer culture undermines women's health
title_full Pink ribbon blues : how breast cancer culture undermines women's health / Gayle A. Sulik
title_short Pink ribbon blues :
title_sort pink ribbon blues how breast cancer culture undermines women's health
title_sub how breast cancer culture undermines women's health