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Principles of marketing

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Pearson Prentice Hall,
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Grouped Work ID 131ce672-1268-fc8d-795c-e7c28078ca8b
full_title principles of marketing
author kotler philip
grouping_category book
lastUpdate 2016-12-29 05:03:57AM

Solr Details

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accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Armstrong, Gary
author Kotler, Philip.
author-letter Kotler, Philip.
author2 Armstrong, Gary
author2-role Armstrong, Gary
author_additional Philip Kotler, Gary Armstrong.
author_display Kotler, Philip
availability_toggle_arlington Available Now, Entire Collection
available_at_arlington Central
callnumber-a HF5415
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber_sort_arlington 658.8 KOTLE 2006 11th Ed.
collection_arlington Adult Oversize Nonfiction
date_added 2011-01-26T05:00:00Z
days_since_added 2285
detailed_location_arlington Central Adult Oversize Nonfiction
edition 11th ed.
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grouping_category book
id 131ce672-1268-fc8d-795c-e7c28078ca8b
isbn 9780131469181, 9780131968790
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language English
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local_callnumber_arlington 658.8 KOTLE 2006 11th Ed.
local_callnumber_exact_arlington 658.8 KOTLE 2006 11th Ed.
local_callnumber_left_arlington 658.8 KOTLE 2006 11th Ed.
local_days_since_added_arlington 2285
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oclc (OCoLC)57283926
owning_library_arlington Arlington Public Library, Aurora Hills, Central, Cherrydale, Columbia Pike, Connection Crystal City, Detention Center, Glencarlyn, Local History, Plaza, Shirlington, Westover
owning_location_arlington Central
physical xx, 651, [94] p. : col. ill. ; 29 cm.
popularity 6
primary_isbn 9780131469181
publishDate 2006
publishDateSort 2006
publisher Pearson Prentice Hall,
rating 2.5
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record_details ils:.b13080209|Book|Books|11th ed.|English|Pearson Prentice Hall,|c2006.|xx, 651, [94] p. : col. ill. ; 29 cm.
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scoping_details_arlington ils:.b13080209|.i13754774|On Shelf|On Shelf|false|true|true|false|false|true|999||
subject_facet Marketing
table_of_contents Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
target_audience Adult
target_audience_full Adult
title Principles of marketing
title_display Principles of marketing
title_full Principles of marketing / Philip Kotler, Gary Armstrong
title_short Principles of marketing
title_sort principles of marketing