Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.   In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.   By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
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9781594206641
9780698402638
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Grouping Titleirresistible the rise of addictive technology and the business of keeping us hooked
Grouping Authoralter adam
Grouping Categorybook
Last Grouping Update2019-12-13 04:43:49AM
Last Indexed2019-12-13 04:45:02AM

Solr Details

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display_description"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control...Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society..."--
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subject_facetDigital media -- Psychological aspects
Digital media -- Social aspects
Psychology, Applied
title_displayIrresistible : the rise of addictive technology and the business of keeping us hooked
title_fullIrresistible : the rise of addictive technology and the business of keeping us hooked / Adam Alter
Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked
title_shortIrresistible
title_subThe Rise of Addictive Technology and the Business of Keeping Us Hooked
topic_facetComputer Technology
Nonfiction
Psychology
Sociology