MicroFranchising: creating wealth at the bottom of the pyramid

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Publisher:
Edward Elgar,
Pub. Date:
c2007.
Language:
English
Description
Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Peace Prize, attention has increased on this remarkable concept.This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty.
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ISBN:
9781847205360
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Grouped Work ID 14d45d78-7f4f-141d-9ca9-d302953c0b2e
full_title microfranchising creating wealth at the bottom of the pyramid
author jason s fairbourne stephen w gibson and w gibb dye
grouping_category book
lastUpdate 2017-08-14 05:04:24AM

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title_display MicroFranchising creating wealth at the bottom of the pyramid
title_full MicroFranchising [electronic resource] : creating wealth at the bottom of the pyramid / edited by Jason S. Fairbourne, Stephen W. Gibson and W. Gibb Dyer, Jr.
title_short MicroFranchising
title_sub creating wealth at the bottom of the pyramid