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MicroFranchising: creating wealth at the bottom of the pyramid

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Edward Elgar,
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Following in the wake of the increased prominence of microfinancing, this book promotes the idea of "microfranchising" as a new and innovative poverty alleviation tool. The editors (all of Brigham Young U.) present 13 chapters that describe microfranchising theory and examine microfranchising in practice. Theoretical contributions discuss core microfranchising issues, relationships between microfranchising and the informal sector, microfranchising and microcredit, and the role of multinational corporations. Later chapters discuss the variety of microfranchise business models from the developed and developing worlds and provide in-depth case studies of four microfranchises: Honey Care Africa, HealthStores, Vodacom, and Scojo. Annotation ©2007 Book News, Inc., Portland, OR (
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Grouped Work ID 14d45d78-7f4f-141d-9ca9-d302953c0b2e
full_title microfranchising creating wealth at the bottom of the pyramid
author jason s fairbourne stephen w gibson and w gibb dye
grouping_category book
lastUpdate 2016-12-14 05:06:49AM

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author_additional edited by Jason S. Fairbourne, Stephen W. Gibson and W. Gibb Dyer, Jr.
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physical xvii, 254 p. : ill. ; 24 cm.
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table_of_contents Why microfranchising is needed now : introduction and book overview / Jason S. Fairbourne -- Microfranchising : the next step on the development ladder / Stephen W. Gibson -- The informal economy and microfranchising / Michael Henriques and Mathias Herr -- Current international development tools to combat poverty / Warner Woodworth -- Opportunities for partnership : how microfinance and microfranchising compliment each other / John Hatch -- Microfranchising and the base of the pyramid / Molly Hoyt and Eliot Jamison -- Microfranchise business models / Kirk Magleby -- Honey Care Africa / Farouk Jiwa -- Franchising healthcare for Kenya : the HealthStore Foundation model / Michelle Fertig and Herc Tzaras -- Vodacom Community Services : rural telephone access for South Africa / Lisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood -- Scojo Foundation / Jordan Kassalow, Graham Macmillan, and Neil Blumenthal -- Microfranchise funding / Naoko Felder-Kuzu -- The future of microfranchising : opportunities and challenges / W. Gibb Dyer, Jr.
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title MicroFranchising creating wealth at the bottom of the pyramid
title_display MicroFranchising creating wealth at the bottom of the pyramid
title_full MicroFranchising [electronic resource] : creating wealth at the bottom of the pyramid / edited by Jason S. Fairbourne, Stephen W. Gibson and W. Gibb Dyer, Jr.
title_short MicroFranchising
title_sort microfranchising creating wealth at the bottom of the pyramid
title_sub creating wealth at the bottom of the pyramid