Global brand integrity management: how to protect your product in today's competitive environment

Book Cover
Average Rating
Pub. Date:

Does your management strategy protect your brand?

Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success.

Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.

Among the tools for developing and maintaining your program:

  • Questions CEOs should ask their executives about product integrity
  • Methods for capturing the attention of employees and measuring their performance
  • Risk profiles for key assets developed at each stage of a product's life cycle
  • Best practices for cost-effective, day-to-day management of a brand or product
  • International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
More Details
Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 1a7099ea-1d80-4f38-9f33-61e94d59b968
full_title global brand integrity management how to protect your product in todays competitive environment
author post richard s
grouping_category book
lastUpdate 2017-08-14 05:04:26AM

Solr Details

_version_ 1576511979317624832
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Post, Penelope N.
author Post, Richard S.
author-letter Post, Richard S.
author2 NetLibrary, Inc., Post, Penelope N.
author2-role NetLibrary, Inc., Post, Penelope N.
author_additional Richard S. Post and Penelope N. Post.
author_display Post, Richard S
availability_toggle_arlington Available Now, Available Online, Entire Collection
callnumber-a HD69.B7
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
days_since_added 3156
detailed_location_arlington EBSCOhost
econtent_protection_type_arlington external
econtent_source_arlington EBSCOhost
format_arlington eBook
format_boost 10
format_category_arlington eBook
grouping_category book
id 1a7099ea-1d80-4f38-9f33-61e94d59b968
isbn 9780071595346
item_details external_econtent:ils:.b13024310||EBSCOhost|Online|eBook|eBook|1|false|true|EBSCOhost||||Available Online||q||
itype_arlington eCollection
language English
language_boost 10
language_boost_es 1
lexile_score -1
lib_boost_arlington 50
literary_form Other
literary_form_full Other
local_callnumber_arlington Online
local_callnumber_exact_arlington Online
local_callnumber_left_arlington Online
local_days_since_added_arlington 3156
num_holdings 0
oclc (OCoLC)183216293
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
popularity 0
primary_isbn 9780071595346
publishDate 2008
publishDateSort 2008
publisher McGraw-Hill,
rating 2.5
rating_facet oneStar, twoStar
record_details external_econtent:ils:.b13024310|eBook|eBook||English|McGraw-Hill,|c2008.|
recordtype grouped_work
scope_has_related_records a, arlington, c, d, g, h, o, p, s, u, v, w
scoping_details_arlington external_econtent:ils:.b13024310||Available Online|Available Online|false|true|false|false|false|true||||
subject_facet Brand name products, Product counterfeiting -- Prevention, Product management, Trademark infringement -- Prevention
table_of_contents Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.
target_audience Other
target_audience_full Other
title Global brand integrity management how to protect your product in today's competitive environment
title_display Global brand integrity management how to protect your product in today's competitive environment
title_full Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
title_short Global brand integrity management
title_sort global brand integrity management how to protect your product in today's competitive environment
title_sub how to protect your product in today's competitive environment