Global brand integrity management: how to protect your product in today's competitive environment

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Does your management strategy protect your brand?

Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success.

Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value.

Among the tools for developing and maintaining your program:

  • Questions CEOs should ask their executives about product integrity
  • Methods for capturing the attention of employees and measuring their performance
  • Risk profiles for key assets developed at each stage of a product's life cycle
  • Best practices for cost-effective, day-to-day management of a brand or product
  • International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
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Grouping Information

Grouped Work ID 1a7099ea-1d80-4f38-9f33-61e94d59b968
Grouping Title global brand integrity management how to protect your product in todays competitive environment
Grouping Author post richard s
Grouping Category book
Last Grouping Update 2017-08-14 05:04:26AM
Last Indexed 2018-07-23 04:57:47AM

Solr Details

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auth_author2 Post, Penelope N.
author Post, Richard S.
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isbn 9780071595346
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primary_isbn 9780071595346
publishDate 2008
record_details external_econtent:ils:.b13024310|eBook|eBook||English|McGraw-Hill,|c2008.|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
external_econtent:ils:.b13024310 Available Online Available Online false true false false false true
subject_facet Brand name products, Product counterfeiting -- Prevention, Product management, Trademark infringement -- Prevention
title_display Global brand integrity management how to protect your product in today's competitive environment
title_full Global brand integrity management [electronic resource] : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
title_short Global brand integrity management
title_sub how to protect your product in today's competitive environment