The nonprofit development companion: a workbook for fundraising success

pt.1. How does development mean?: Development is marketing

Development is holistic

Development includes fundraising

The development team

The components of successful development programs

pt.2. A clear and compelling mission: Creating/re-creating your mission statement

Using the mission statement

The good, the bad, and the ugly

pt.3. Building ownership through planning: Elements of successful planning

Establishing the strategic planning committee

Conducting the strategic planning committee meetings

Managing the plan and achieving your objectives

Planning for a capital campaign

pt.4. Creating the case for support: The internal case statement, basic development tool

What the interna. case statement includes

The process of creating the internal case statement

Tips for the writer

Preparing presentational case statement materials

pt.5. Telling your organization's story: The definition and purpose of marketing

What's in a name?

Get to know your target audiences

Getting the word out

Using your available human resources

Writing the marketing and communications action

Internal marketing and communications

Being prepared for crisis management

pt.6. The fundraising program: Planning to succeed

The annual fund: acquiring, keeping, and growing donors

Raising major gifts

Planned giving, another way to raise major gifts

Capital campaigns

The role of special events in development

Keeping the friends you have made

pt.7. Research and recordkeeping: "Make the juice worth the squeeze"

Where am I, and what do I do?

The continuing process of evaluating and planning

General principles of prospect identification, research, and rating

pt.8. The organization and use of volunteers: Why do we volunteer?

What volunteers bring to your organization

Methods for developing volunteer involvement and leadership

Selecting the right person for the job

Extending the invitation

Recognizing and thanking volunteers

Dealing with recalcitrance

pt.9. Building and keeping an effective governing board: The principal functions of the board

Beginning to build a strong board

Creating and guiding the process: the "Committee on board wellness"

The CEO and the board: who's in charge here?

Keeping it in the family, thoughts on board relations

The special character of foundation boards

pt.10. Your organization's real chief development officer: "Trickle down development"

The CEO and the components of development

The CEO and the major gifts program

Providing leadership in stewardship

pt.11. The development professional: If development professionals are so important, why aren't they appreciated?

The development chief and the CEO

How to find your ideal development professional

AFP Code of Ethics

A donor bill of rights.