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The advanced dictionary of marketing: putting theory to use

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Publisher:
Oxford University Press,
Pub. Date:
2008.
Language:
English
Description
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.Example entries include:Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
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ISBN:
9780191536649
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Grouping Information

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full_title advanced dictionary of marketing putting theory to use
author dacko scott g
grouping_category book
lastUpdate 2016-12-14 05:06:49AM

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physical lviii, 601 p. ; 23 cm.
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title The advanced dictionary of marketing putting theory to use
title_display The advanced dictionary of marketing putting theory to use
title_full The advanced dictionary of marketing [electronic resource] : putting theory to use / Scott G. Dacko
title_short The advanced dictionary of marketing
title_sort advanced dictionary of marketing putting theory to use
title_sub putting theory to use