The advanced dictionary of marketing: putting theory to use

Book Cover
Average Rating
Oxford University Press,
Pub. Date:
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.Example entries include:Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
More Details
Also in This Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 217476f7-a472-c44c-793e-9a59bdcbacc4
Grouping Title advanced dictionary of marketing putting theory to use
Grouping Author dacko scott g
Grouping Category book
Last Grouping Update 2018-08-06 04:40:45AM
Last Indexed 2018-09-20 04:52:53AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Dacko, Scott G.
author2-role NetLibrary, Inc.
author_display Dacko, Scott G
detailed_location_arlington EBSCOhost
format_arlington eBook
format_category_arlington eBook
id 217476f7-a472-c44c-793e-9a59bdcbacc4
isbn 9780191536649
item_details external_econtent:ils:.b13006502||EBSCOhost|Online|eBook|eBook|1|false|true|EBSCOhost||||Available Online||q||
itype_arlington eCollection
last_indexed 2018-09-20T08:52:53.284Z
lexile_score -1
literary_form Other
literary_form_full Other
local_callnumber_arlington Online
owning_library_arlington Arlington Public Library Online, Aurora Hills Online, Central Online, Cherrydale Online, Columbia Pike Online, Connection Crystal City Online, Detention Center Online, Glencarlyn Online, Local History Online, Plaza Online, Shirlington Online, Westover Online
primary_isbn 9780191536649
publishDate 2008
record_details external_econtent:ils:.b13006502|eBook|eBook||English|Oxford University Press,|2008.|lviii, 601 pages ; 23.
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
external_econtent:ils:.b13006502 Available Online Available Online false true false false false true
title_display The advanced dictionary of marketing : putting theory to use
title_full The advanced dictionary of marketing : putting theory to use / Scott G. Dacko
title_short The advanced dictionary of marketing :
title_sub putting theory to use