Global mobile commerce: strategies, implementation, and case studies

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Publisher:
Information Science Reference,
Pub. Date:
c2008.
Language:
English
Description
In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.
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ISBN:
9781599045603
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Grouped Work ID 22a51ade-e9c7-31e8-a49a-77c6225c700b
full_title global mobile commerce strategies implementation and case studies
author wayne w huang yingluo wang john day
grouping_category book
lastUpdate 2017-08-14 05:04:17AM

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author_additional Wayne W. Huang, Yingluo Wang, John Day [editors].
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physical xxiii, 432 p. : ill. ; 29 cm.
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title Global mobile commerce strategies, implementation, and case studies
title_display Global mobile commerce strategies, implementation, and case studies
title_full Global mobile commerce [electronic resource] : strategies, implementation, and case studies / Wayne W. Huang, Yingluo Wang, John Day [editors]
title_short Global mobile commerce
title_sort global mobile commerce strategies, implementation, and case studies
title_sub strategies, implementation, and case studies